From PPWR readiness
to measurable circularity

One platform to manage packaging compliance data, connect packaging to digital information, and measure circularity performance. It helps brands, manufacturers and packaging operators centralise packaging information, manage regulatory evidence, deliver digital disclosures and track packaging throughout its lifecycle. It builds on the GoodsTag Smart Products Platform and the Circular Packaging Manager.

The Packaging and Packaging Waste Regulation, Regulation (EU) 2025/40, entered into force on 11 February 2025 and applies from 12 August 2026. It replaces the Packaging Directive 94/62/EC and applies to all packaging placed on the EU market. Further requirements follow step by step until 2030 and beyond, several of them depending on implementing and delegated acts the Commission has still to adopt.

No. The PPWR does not create a digital product passport for packaging. It does require data carriers in some cases, for example a QR code or other data carrier on reusable packaging. Where EU law requires a data carrier for the packaged product, such as a digital product passport, a single data carrier must provide the information for both the product and the packaging, and the two must be easily distinguishable (Art. 12(5)).

Generally not. The harmonised labels must be affixed, printed or engraved on the packaging. Only where that is not possible may they go on the grouped packaging, and only where that is not possible either may an electronically readable code be used. A QR code can add information, for example on where to dispose of each component. Information provided electronically under Art. 12 must not be displayed together with sales or marketing content.

The PPWR distinguishes these roles. The manufacturer makes the packaging or packaged product, or has it made and markets it under its own name or trademark, and is responsible for conformity. The producer is the role under extended producer responsibility, linked to making packaging available for the first time in a Member State. The supplier provides packaging or packaging material to a manufacturer and must give it the information needed to demonstrate conformity. One company can hold several roles.

Before placing packaging on the market, the manufacturer carries out the conformity assessment, draws up the technical documentation (Annex VII) and an EU declaration of conformity (Art. 39). Both must be kept for 5 years for single-use packaging and 10 years for reusable packaging (Art. 15(3)). GoodsTag manages the underlying data, evidence and versions; the declaration remains the manufacturer's responsibility.

Since 12 August 2026 the conformity obligations, the limits on substances of concern and the PFAS limits for food-contact packaging apply. From 12 February 2028 empty space in sales packaging must be minimised. The harmonised labels follow from 12 August 2028 at the earliest, labels for reusable packaging from 12 February 2029 at the earliest, and from 2030 the recyclability, recycled-content, minimisation and reuse requirements.

From 1 January 2030, economic operators using transport packaging such as pallets, crates and boxes must ensure that at least 40% of it is reusable within a re-use system, and endeavour to reach 70% by 2040. Between their own sites or partner companies, and for deliveries to other operators in the same Member State, transport packaging must be reusable within a re-use system, with exemptions for example for cardboard boxes and dangerous goods (Art. 29).

Each reusable asset gets a unique identity and a digital twin, connected via QR, NFC or RFID. Returns, wash cycles, inspections and handovers are recorded as events from logistics partners, wash centres and return points, using EPCIS-compatible integrations. That gives you return rates, rotations, loss rates and cost per cycle, and the evidence for reuse targets.

You manage the packaging specifications, not one record per SKU. A company with 10,000 SKUs and 500 packaging configurations manages the 500 specifications, their versions and components, and links them to the SKUs that use them. Evidence is collected once and reused wherever the packaging is used.

Yes. GoodsTag is API-first and integrates with ERP, PLM, PIM and supplier systems, as well as logistics and returns partners. Data exchange supports GS1 standards such as GS1 Digital Link and EPCIS 2.0.

Brands and manufacturers with complex packaging portfolios in FMCG, cosmetics, detergents and food; packaging manufacturers that supply conformity evidence to their customers; operators of reusable packaging pools; retailers and e-commerce companies; and industrial manufacturers who manage product and packaging information together.