Track & Trace Platform
Follow every item.
Stop any risk.
Real-time visibility from factory to shelf authenticity guaranteed, diversion stopped, compliance secured.
Do you know where your products are right now?
If you can’t see them, you can’t stop fraud, accelerate recalls, or protect your brand. Waiting days for data is no longer an option when every hour costs money and trust.
Real time tracking across transit, retail, and after-sales.
Item-level data, not batch level guesses.
Centralized dashboards for every product, every market.
Instant authentication of every unit.
Alerts for anomalies, grey market leakage, or suspicious movements.
Proof of authenticity customers and regulators can trust.
Audit ready records or global and EU rules.
Smarter recalls with item level precision.
Seamless reporting for regulators, partners, and retailers.
How The Track & Trace Platform Platform Works
Connect your products
Assign serialized IDs (QR, RFID) to every unit. Each product becomes traceable, from factory to consumer.
Link your supply chain
Distributors, retailers, and logistics partners share one platform. Everyone sees the same real-time truth no silos, no confusion.
Monitor & act
Track movement, flag anomalies, and prove authenticity instantly. From compliance reports to consumer scans all in one place.
How it works
From hardware tools to food to packaging systems, GoodsTag helps brands move faster, prove compliance, and earn trust.
Every product variation gets a unique identity.
Every product variation gets a unique identity.
Every product variation gets a unique identity.
Every product variation gets a unique identity.
Every product variation gets a unique identity.
Every product variation gets a unique identity.
The Tech Behind Track & Trace
Product Identity Management
Serialize at item, case, or lot. Standards-aligned IDs across labels and carriers. Built for chain-of-custody.
Digital Twin Foundation
Event-driven twins capture EPCIS-style movements and state changes from factory to shelf (and back).
Data Aggregation & Consolidation
Ingest ERP, WMS/TMS, 3PL, and IoT signals. Deduplicate, validate, and reconcile for audit-grade truth.
Product Experiences / Data Publisher
Share verification portals, recall notices, and partner views on demand. Right data, right stakeholder, right now.
Product Data Analytics & Insights
Path analytics, anomaly alerts, and ETA predictions. Find bottlenecks, fight fraud, and shorten recalls.
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Frequently Asked Questions
1. What is the GoodsTag Track & Trace Platform?
The Track & Trace Part of GoodsTags Smart Products Platform provides end-to-end product visibility across manufacturing, logistics, retail, and post-sale processes. It uses serialization, digital twins, and event tracking to deliver real-time traceability, authenticity verification, and regulatory compliance across global supply chains.
2. How does GoodsTag enable real-time product traceability?
Each product,packaging or physical asset receives a unique digital identity, allowing GoodsTag to capture events such as production, shipping, receipt, retail scanning, and end-of-life handling. This creates a continuous, verified traceability chain, accessible through dashboards, APIs, and compliance reporting tools.
3. What types of product data can be tracked?
The platform captures structured data throughout the lifecycle, including:Production and quality dataSupplier and material informationLogistics and handling conditionsRetail and consumer interaction eventsReturn, repair, reuse, and recycling activities
4. Does the Track & Trace Platform support item-level serialization?
Yes. GoodsTag supports GTIN-level, batch-level, and full item-level serialization (like SGTIN, GRAI), enabling precision tracking, authenticity checks, and regulatory compliance. Serialized items also unlock advanced use cases such as predictive analytics and circularity tracking.
5. How does the GoodsTag platform detect counterfeits and ensure product authenticity?
GoodsTag verifies identity through serialized QR codes, NFC, RFID, or GS1 Digital Link, combined with digital twin records. Any mismatch between the physical item and its digital identity triggers tamper, fraud, or duplication alerts, enabling proactive anti-counterfeit measures.
6. Can GoodsTag integrate with our existing supply chain and IT infrastructure?
Yes. GoodsTag’s API-first, microservices architecture integrates with ERP, WMS, TMS, MES, PIM, and IoT systems. The platform also supports printers, RFID readers, POS systems, scanners, and recycling/sorting equipment.
7. Is the Track & Trace Platform compliant with global standards and regulations?
GoodsTag complies and supports with major standards and regulatory requirements, including:
- GS1 / GS1 Digital Link
- EU Ecodesign (ESPR)
- PPWR and packaging traceability
- Supply chain transparency and due diligence legislation
The platform delivers audit-ready records for regulators and supply chain partners.
8. How does GoodsTag handle global multi-country tracking?
GoodsTag supports multilingual data, localized content delivery, and country-specific rulesets. The system adapts automatically to market, legal, and compliance requirements, ensuring global deployments scale seamlessly.
9. What role do Digital Twins play in Track & Trace?
Every serialized item is linked to a Product Digital Twin, storing authoritative data and lifecycle events. This digital twin ensures consistent, validated traceability across manufacturing, logistics, retail, and circular processes.
10. Can the platform support circularity, reuse, and recycling workflows?
Yes. GoodsTag records events such as product returns, refurbishment, reuse cycles, component recovery, and recycling, enabling measurable circularity KPIs. Track & Trace becomes a foundation for ESPR and circular economy reporting.
11. Does Goodstag support Digital Product Passport requirements across different industries?
The platform enables precise, serialized recall actions by identifying:
- Affected batches or items
- Exact locations and timestamps
- Chain-of-custody history
- Which partners or customers are impacted
This significantly reduces recall cost and response time.
12. Does the platform provide advanced analytics and reporting?
Yes. GoodsTag offers dashboards and analytics covering:
- Supply chain performance
- Movement and event history
- Authentication and risk patterns
- Consumer interactions
- Sustainability and circularity metrics
These insights support operational optimization and compliance management.
13. What technologies and tag types does GoodsTag support?
GoodsTag is identity-agnostic and supports:
- QR codes / GS1 Digital Link
- RFID / NFC
- DataMatrix codes
- UHF and HF RFID tags, also DualFrequency tags
Mixed-tag environments can be managed in a single system.
14. Can different stakeholders access different track & trace data?
Yes. The platform includes granular access control and multi-tenancy. Manufacturers, logistics partners, retailers, and regulators can each access the data relevant to their role, while sensitive or proprietary data remains protected.
15. Is the Track & Trace Platform scalable for billions of products?
Absolutely. GoodsTag is cloud-native and scalable - built for high-volume serialization and global scanning, supporting billions of products, billions of events, and real-time performance across regions.