Every scan matters.
Every link resolved.

The GS1 Digital Link Resolver is a standards-based service that interprets GS1 Digital Link URLs and routes users to the correct digital resource. It transforms GTINs and other GS1 identifiers into actionable links, enabling real-time access to product data, compliance documentation, and digital experiences.

A Digital Link Resolver ensures GS1 Digital Link URLs remain dynamic, scalable, and globally interoperable. It prevents static or broken URLs and guarantees that every scan leads to accurate, up-to-date product information, supporting traceability, consumer transparency, and regulatory compliance.

GoodsTag’s Digital Link resolver parses GS1 Digital Link structures, validates identifiers (GTIN, batch, serial, expiry), and applies business rules to return the correct endpoint. It supports dynamic redirects, localization, role-based logic, and real-time integration with product digital twins of GoodsTags Smart Products Platform.

The resolver fully supports all major identifiers used in GS1 Digital Link, including:

• GTIN (Product Level)
• LGTIN - Batch/Lot Numbers (Batch Level)
• SGTIN - Serial Numbers (Item Level)
• Expiry Dates
• GLN, GRAI, and additional GS1 Application Identifiers (AIs)

This ensures complete compatibility with global GS1 standards.

Each scan can retrieve the associated GoodsTag Product Digital Twin, providing verified information such as materials, compliance data, certifications, lifecycle events, and usage instructions. This makes the resolver a core component for traceability, sustainability, and circularity programs and can be combined with all other features of the Smart Products Platform like Digital Product Passports.

Yes. it supports context-aware resolution based on user type, device, geolocation, language, or authentication status. This ensures that consumers, regulators, supply chain partners, and internal teams each receive the right information at the right time.

Absolutely. The resolver provides automatic localization based on region and language, ensuring compliance with market-specific regulations and delivering relevant content to consumers worldwide.

GoodsTag implements the complete GS1 Digital Link specification, including:

• Valid Digital Link URL syntax
• Canonical link structures
• Resolver behavior rules
• GS1 Application Identifiers parsing and validation 

This ensures global interoperability with retailers, supply chain systems, and GS1 infrastructures.

Yes. GoodsTag resolver supports item-level serialization and GTIN + serial/batch combinations. This enables advanced use cases such as:

• Product authenticity checks
• Warranty registration
• Recall management
• Precision traceability
• Circularity and recycling workflows

Resolution rules can be managed through the GoodsTag Platform via User Interface or or via API.
Businesses can define endpoints based on:

• Product lifecycle stage
• Market or region
• User role
• Content type
• Device or application type

This ensures flexibility and scalability across product portfolios.

Common endpoints include:

• Product detail and marketing pages
• Digital twins
• EPR and sustainability data
• Safety, compliance, and regulatory information
• Traceability records
• Recycling guidelines
• Authentication modules
• API or machine-readable data sources

Yes. The resolver is cloud-native and optimized for high availability, low latency, and global scanning volumes. It uses scalable infrastructure and real-time monitoring to ensure reliable performance at scale.

The platform also supports white-label management and redirect domains, enabling branded QR code URLs. In addition, granular sub-tenant rights make it suitable for multi-site, multi-brand, and complex organizational setups.

Yes. GoodsTag’s resolver integrates with ERP, PIM, PLM, MES, CRM, CMS, IoT devices, and external data platforms. API-first architecture ensures seamless interoperability across all product data sources.

The resolver tracks and analyzes:

• Scan events
• User engagement
• Location and device type
• Redirect paths
• Product interaction trends

These insights support compliance reporting, supply chain visibility, consumer analytics, and operational optimization in compliance with the GDPR.

By linking every product scan to its verified lifecycle and materials data, the resolver enables:

• Access to repair instructions
• Recycling and disposal guidance
• EPR documentation
• Product carbon footprint data
• Supply chain transparency

This makes the resolver a central component in ESPR, PPWR, and circular economy initiatives and a key enabler for Digital Product Passports.