Make every product your best salesperson.

The Mobile Consumer Experience is a solution of the GoodsTag Smart Products Platform that delivers personalized, contextual content to consumers whenever they scan a product. It enables brands to drive engagement, loyalty, and first-party data collection while linking physical products to digital experiences.

Each product is assigned a unique identifier (QR, NFC, or GS1 Digital Link). When scanned, it resolves to mobile-first landing pages or dynamic experiences powered by the product’s digital twin, delivering content that adapts by location, promotion, user segment, or stock level.

Yes. Brands can update offers, instructions, sustainability info, or loyalty rewards instantly, across pre-sales, in-store, and after-sales contexts. The platform serves content dynamically based on real-time conditions such as location, user segment, and inventory status.

Consumers can access:

• Verified sustainability and compliance information
• Targeted promotions and loyalty rewards
• Re-ordering options or subscription offers
• Educational content, tutorials, and after-sales guidance

All interactions are tied to a real product identity, ensuring accuracy and contextual relevance.

Every scan generates engagement data that can be fed into crm systems in real time. Brands can capture behavioral insights, preferences, and interaction history without relying on third-party cookies, enabling privacy-compliant marketing strategies while building high-quality zero- and first-party data directly from product interactions.

Using serialized IDs, unique QR codes or NFC, each scan is tied to a digital twin of the product. This ensures content is accurate, personalized, and consistent across all touchpoints.

Yes. The solution enables multi-market deployments with localized content, languages, promotions, and user experiences, using the same QR code. Brands can manage global campaigns from a single dashboard while tailoring experiences to each region.

All product data, claims, and campaign content are aggregated, verified (optionally), and published from a single source of truth. This ensures that sustainability claims, instructions, or regulatory information are accurate, up-to-date, and compliant.

The platform offers dashboards and reports on:

• Engagement by SKU, batch, or market
• Conversions and cohort performance
• Loyalty interactions and re-orders
• Marketing effectiveness and custom metrics

These insights help brands optimize campaigns and improve consumer retention.

Brands can update redirects, landing pages, offers, and instructions in minutes rather than weeks or months. This allows for rapid response to promotions, stock changes, or market-specific requirements while keeping the product & packaging and its codes the same.

Yes. The solution is fully compatible with QR codes, NFC tags, and GS1 Digital Link identifiers, enabling integration with existing packaging and labeling infrastructures while linking scans to verified product information. In many cases, the platform can also process QR codes already on the market and create new experiences based on existing IDs.

The module integrates seamlessly with the GoodsTag Digital Product Passport, Circular Packaging Manager, and Track & Trace modules, enabling brands to leverage verified product data for both consumer engagement and compliance reporting.