Intelligent Brands
start with smarter products.

Digitize your physical goods today and build your own IoT ecosystem with GoodsTag’s enterprise SaaS.

GoodsTag Platform Insight

What you can do with Goodstag.

Serialize Product Icon

Serialize your products on an item basis

Brand Protection Icon

Set up smart global brand protection

Smart Services Icon

Build & connect smart services for B2B and B2C

Product Analytics Icon

Use & share smart product analytics

GoodsTag's Smart Product Services Platform

GoodsTag’s
Smart Product Services Platform

Digitize your entire product life cycle with our scalable Smart Product Services Platform (SPSP). Our cloud-based, enterprise SaaS solution offers brands and OEMs a comprehensive suite of tools to set up and manage products digitally and to empower their partners and customers every step of the way.

Simple Integration

Connect to any 3rd party system with our GoodsTag API and run your smart products. Please contact us for more details.

Victorinox Suitcase

How Victorinox implemented Brand Protection with GoodsTag.

Tradition and innovation, functionality and a sense of adventure – these are the four compass points of the well-established brand identity of Victorinox, creators of the legendary Swiss Army Knife.

Benefits of using GoodsTag

Product Life Cycle Icon

Digitize your entire Product Life Cycle

Give your products a digital finger- print. A unique digital ID gives you new ways to turn on your products with context- driven services, new opportunities for management and tracking, and a new level of brand security. GoodsTag has you covered all the way, from source- tagging and label printing to personalized customer activation.

Empower Your Ecosystem Icon

Empower your Ecosystem

The GoodsTag platform provides easy- to-use real-time management and analysis tools for each step of the turned-on product journey – from production to warehouse, from store to home.

Track the product lifecyle right down to the individual item, and discover unconditional, end-to-end control.

Connect With Customers Icon

Connect with your Customers

Every smart product becomes its own real time media channel.

Develop deeper customer / brand relationships through meaningful and individualized product interactions – GoodsTag helps you deliver exactly the right experience at exactly the right moment.


Selected Customers & Partners.

Are you interested in becoming a partner? Get in touch with us today and learn more.

What our Customers say.

Portrait Karsten Kulcke

“The platform, which forms the foundation of the solution, was quick and reliable to deploy. It is easy scalable and offers a range of exciting opportunities…”

Karsten Kulcke

CEO of Victorinox Travel Gear

Portrait Thorsten Wischnewski

“We are constantly developing new smart packaging solutions for a growing number of our enterprise customers. The cooperation with GoodsTag is therefore a “perfect fit” because it adds real added value. Whether they are using RFID, NFC, or digital print, GoodsTag’s software works incredibly well.”

Thorsten Wischnewski

Global Head RFID Solutions, All4Labels

Portrait Paolo Bavaj

“The IoT is a megatrend that is gaining exponential traction and every day we see more products enabled with NFC solutions coming onto the market. Smart Packaging allows Henkel to empower brands with a holistic solution to address their consumer pain points.”

Paolo Bavaj

Head of Corporate Venturing and Scouting in Henkel Adhesive Technologies


GoodsTag’s IoT Platform & Services

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