GoodsTag GmbH was founded in October 2015 in Berlin by internet and software entrepreneurs Oliver Schwarz, Thomas Kühne, and Andreas Dobrawa. The idea of GoodsTag evolved partly from davengo GmbH – a platform and services company for major sports events, founded by Thomas and Andreas in 2003. Learning how to track thousands of athletes down to the second seamlessly through RFID technology laid the cornerstone for the idea of GoodsTag years later — which is being able to track millions of products down to the second, place, and event, anywhere in the world.
But the idea of GoodsTag has even more potential: it can change the future of retail as we know it. We believe that omnichannel services, self-checkout, and B2C mobile communication will be commonplace in the next few years and will entirely change the customer-brand relationship. Equally, we believe that brands will finally be able to fight back against product piracy and establish true brand protection. From offline to online to everywhere, a new era of decentralized digital commerce will emerge: it will change the way we interact with our environment forever. As this major digital transformation approaches, brands have to be ready to participate in a world of smart products and emerging intelligent relationships — the next phase of IoT.
FOUNDER & CEO
A serial entrepreneur and business angel for the past two decades, Oliver has founded and managed several companies, amongst them Subotnic, one of the first enterprise content management systems of the time, which he sold to Intershop in 2000.
As Co-Founder and CEO of GoodsTag, Oliver is once again building an innovative platform for enterprise companies, this time in the realm of the Internet of Things. With his expertise in content management and marketing, Oliver is helping brands reinvent the customer-brand relationship to avoid the platform dilemma that most brands are facing.
Oliver holds a Masters degree in Art and a Postgraduate diploma in Media & Computer Science (Berlin, Los Angeles, Frankfurt). He specializes in E-Commerce, enterprise software (CMS, SaaS), online-publishing, and marketing. When he is not working on GoodsTag, he reads, goes on hikes, and supports international artists.
FOUNDER & CTO
Thomas is a passionate coder and an experienced tech executive who has founded two successful companies already: an early premium internet hosting company for enterprise companies in the late nineties and davengo GmbH, Germany’s leading RFID-based time-keeping service provider for major running events.
As Co-Founder and CTO of GoodsTag, Thomas is the chief architect of GoodsTag’s IoT platform. Thomas always works with the newest technologies and aims to implement them throughout his work. He has been working agile even before agile became a trend and his modus operandi is simple: stay calm and plan. Rest, then code.
Thomas holds degrees in Communication Electronics and Computer Science from Nixdorf Computers and from the Technical University of Applied Sciences Berlin. He loves coding in Java and in his spare time he loves climbing outdoors.
CO-FOUNDER & COO
Andreas is a business executive with a strong technical background and over 20 years’ experience with RFID. Together with Thomas, whom he met at university, he successfully founded davengo GmbH.
As COO, he is most involved with building and leading GoodsTag’s operations, finance, and support teams while making sure that things run smoothly in the meantime. Never too proud to work hands-on himself, Andreas ensures that both customers and co-workers are always happy.
Andreas holds an MBA from the University of Applied Sciences Berlin. He specializes in hardware, electronics, finance, and operations. In his free time, besides having attended just about every marathon event in Germany, he actually loves swimming, too.