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Together, we unlock sustainable economy

We believe in a future where trusted sustainability is easy to unlock. Together with clients and partners we can run an eco-system, which counts for people, planet and profit alike.
Put simply, we empower our clients to connect physical goods to digital applications and to the internet. With GoodsTag any brand and any retailer can generate authentic information and provide trustful services along the entire lifecycle of products. Doing so we empower the shift to a circular economy.

Management Team

Oliver Schwarz

CEO, Co-Founder

With over 25 years in the digital industry, serial entrepreneur Oliver is responsible for corporate development, product vision, marketing and strategic partnerships.

Thomas Kühne

Technology Lead, Co-Founder

Thomas has led the development of high-security software and IT environments for 20 years. At GoodsTag, Thomas is responsible for all core aspects of the GoodsTag Cloud platform, IT architecture and R&D road map.

Laurent Ovaert

Business Development

Laurent contributes an international perspective on customer needs and business opportunities. After sales positions in France, Germany and Poland for top accounts and with his own start-up experience, Laurent is responsible for customer satisfaction, business development and go-to-market strategies.

Dominique Elsen

Product Lead

Dominique is a passionate product manager with international experience in the software & packaging industry. With his knowledge of the entire product lifecycle and his customer-focused project experience, as Product Lead he is responsible for product vision & strategy at GoodsTag.

Antje Meyer

Sustainability Expert

At GoodsTag Antje is responsible for the alignment of sustainable and digital business transformation goals in each customer project. This alignment plays a significant role within the strategic design- and the long term business impacts of our product relationship solutions.

Matthias Woppmann

Finance & Legal

Matthias is a serial entrepreneur with extensive strategic and operational experience gained over 25 years in the information and communication technology (ICT) business. At GoodsTag he is responsible for Finance and Legal.