Potsdam, Germany
May 16th 2018
GoodsTag proud to announce partnership with Hasso-Plattner Institute to develop blockchain-enabled IoT solut …
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Potsdam, Germany, May 16th 2018
GoodsTag proud to announce partnership with Hasso-Plattner Institute to develop blockchain-enabled IoT solutions
GoodsTag and Hasso Plattner Institute (HPI) are strengthening their ties to form a broader partnership. After joining forces to build “SMile,” a smart last-mile logistics platform recently funded by the German government for the next 3 years, GoodsTag and HPI will look to work together more closely on other projects as well.
“When we started working with GoodsTag on SMile,” says Dr. Mathias Weske, Business Process Technology professor at HPI, “we realized that we could use our business process modelling tools on GoodsTag’s serialization- and cloud-infrastructure for entirely new IoT use cases that go beyond the industrial sector but where unique traceability is also essential.”
With this new partnership, GoodsTag will work together with HPI to develop innovative, decentralized use cases and run them on its is SaaS platform. In addition, GoodsTag will support two Master seminars for HPI students, one covering dual-frequency with the use of both RFID and NFC technology, another covering smart contracts and blockchain applications.
“HPI is unique in the German university landscape. With its “design-thinking” approach and wealth of IT and business intelligence knowledge, we are excited to be working with its students and staff to develop innovative solutions for cutting-edge topics,” says Oliver Schwarz, CEO and co-founder of GoodsTag.
Orlando, Florida
April 11th 2018
RAKO Security Label and GoodsTag present their new label intelligence solutions at RFID Journal Live! …
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Orlando, Florida, April 11th 2018
RAKO Security Label and GoodsTag present their new label intelligence solutions at RFID Journal Live!
Rako Security Label and GoodsTag present their new label intelligence solutions running on GoodsTag’s Smart Product Services Platform (SPSP) at the RFID Journal Live! conference in Orlando, Florida. The conference and exhibition is one of the leading trade shows for RFID technology and attracts over 3000 professionals annually. The companies are presenting their most recent retail show case for Marc Aurel and their global brand protection show case for Victorinox, amongst others.
Berlin, Germany
March 30th 2018
GoodsTag has received a large grant from the German Federal Ministry of Economics and Energy to lead the innovation project …
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Berlin, Germany, March 30th 2018
GoodsTag receives a large grant from the Federal Ministry of Economics and Energy for SMile, a joint smart logistics project in collaboration with HPI and GS1
GoodsTag has received a large grant from the German Federal Ministry of Economics and Energy to lead the innovation project SMile (smart last-mile logistics in urban and rural areas). The project is part of the Smart Services World II concept of the German government. GoodsTag will be joined by Hasso Plattner Institute (HPI), GS1 Germany, Parcelbox2Go, and the University of Leipzig to build innovative crowd logistics and sharing concepts to realize a target-flexible, customer-friendly handling of last mile deliveries. The solution will be implemented on GoodsTag’s Smart Product Services Platform (SPSP).
Modern ID technologies such as RFID, NFC, QR, etc. make it possible to track and analyze dynamic processes, packages, and events with mobile devices and one central smart ID services platform. Such a platform creates huge economic opportunities for platform operators, service providers and end customers who are looking for decentral, seamless, dynamic, and more efficient logistics solutions.
This innovative IoT pilot project brings together couriers and parcel services and lets them cross- collaborate to create a more customer-oriented, agile solution where recipients can receive packages personally, change destinations last-minute, and yet maintain the same secure and necessary identification standards, all through GoodsTag’s SPSP.
Bielefeld, Germany
February 1st 2018
Marc Aurel launches smart product solution in its new flagship retail store with GoodsTag’s Smart Product Services Platform …
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Bielefeld, Germany, February 1st 2018
Marc Aurel launches smart product solution in its new flagship retail store with GoodsTag’s Smart Product Services Platform
The fashion brand Marc Aurel has decided to become more digital and change the way they manage, present and sell their products in all of their retail stores. Marc Aurel equipped all of its products to make life easier for their employees and customers. All of Marc Aurel’s smart products and in-store devices are running on GoodsTag’s SPSP. The smart product labels are made available by GoodsTag’s label partner, Rako Security Label.
Incoming goods and inventory are now managed at a much faster rate and with less errors due to unique RFID recognition. Each of Marc Aurel’s products has a digital tag that allows the manager to change/adjust individual prices or discounts at any time through GoodsTag’s platform, which is connected with the store’s POS (Futura). This also allows customers to pay and check out faster and more easily, as well as check item-availability immediately. All other in-store devices are connected with GoodsTag’s platform to manage and prevent theft and pinpoint individual products anywhere in the store.
The new solution addresses consumers’ desire for more convenience while they are shopping and helps employees manage daily operations faster and more effectively. “We are really excited that Marc Aurel has implemented our solution in its flagship store because it really makes things easier for everybody and shows the direction retail is heading in the next couple of years,” says Oliver Schwarz, CEO of GoodsTag.
Wakefield, Massachusetts
November 8th 2017
GoodsTag becomes a member of the international NFC Forum – the world’s leading industry body for Near Field Communication …
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Wakefield, Massachusetts, 7. November 2017
GoodsTag becomes a member of the international NFC Forum – the world’s leading industry body for Near Field Communication
Together with 14 other companies, including Nike, Avery Dennison RFID, and CISC Semiconductor, GoodsTag has joined the ranks of the international NFC Forum. The forum was founded in 2004 as a global industry association and has its headquarters in Wakefield, USA. The forum counts 150 companies as its members. Its goal is to promote awareness of NFC technology, increase its usage, develop specifications, and ensure its interoperability between devices and services.
“The new member companies come from a wide variety of industries. They include both established companies and new startups, operate in a wide range of markets, and offer a rich portfolio of products and services,” says Paula Hunter, Managing Director of the NFC Forum. “This generous variety reflects the versatility of NFC technology, lays strong foundations for innovation, and demonstrates the growing importance of the NFC ecosystem.”
“We are very much looking forward to talking and cooperating with other members of the NFC Forum as it is the leading industry association in the field of NFC,” said Oliver Schwarz, CEO of GoodsTag. “Near field communication is the foundation of our business and so we are keen on promoting this innovative technology and help drive the development of industry standards.”
Düsseldorf, Germany
November 7th 2017
Henkel Adhesive Technologies chooses GoodsTag to launch world’s largest NFC pilot project in the cosmetics industry …
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Düsseldorf, 7. November 2017
Henkel Adhesive Technologies chooses GoodsTag to launch world’s largest NFC pilot project in the cosmetics industry
Henkel Adhesive Technologies, the global market leader in adhesives, extends its smart packaging initiatives with an NFC pilot project for its #SimplySmarter product line. The project is built on GoodsTag’s Smart Product Services Platform.
‘Indola,’ Henkel’s professional hair care brand, has added NFC tags to three of its styling brands. With these tags, the brand hopes to connect with Indola hair stylists and inspire their daily work with new ideas.
When a professional hairstylist touches one of the Indola #SimplySmarter products with an NFC- enabled smartphone, the stylist is forwarded directly to a dedicated landing page, which shows product information, video tutorials, testimonials, and a curated, up to date, Instagram wall.
Smart Packaging is one of the strategic innovations of Henkel Adhesive Technologies. For the launch of the Indola hair care line, Henkel has collaborated with All4Labels, the world’s leading label maker, and GoodsTag, an enterprise solution for Smart Product Services, to encode and digitally connect NFC tags to its product lines.
Berlin, Germany
April 22th 2017
For 2017’s K5 conference, the magazine Berlin Valley invited GoodsTag and four other startups to present their solutions for …
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Berlin, Germany, April 22th 2017
For 2017’s K5 conference, the magazine Berlin Valley invited GoodsTag and four other startups to present their solutions for the future of commerce
As the leading annual event for the future of commerce, the K5 Future Retail Conference brings together more than 3,000 entrepreneurs, creators, and top decision-makers from e-commerce and the digital retail scene. Since 2011, the K5 Conference has been a meeting point for ambitious retailers, brands, and manufacturers dedicated to growth, innovation, and future trends. It provides unique opportunities for inspiration, networking, and for exchanging ideas, and promotes lasting connections between sales representatives, dealers, service providers, and interested parties.
Bavaria, Germany
April 20th 2018
GoodsTag voted among “Top 50 start-ups that will change the future of retail”. With the special issue “Digital Commerce …
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Bavaria, Germany, April 20th 2017
GoodsTag voted among “Top 50 start-ups that will change the future of retail”
With the special issue “Digital Commerce 2017,” the start-up magazine Berlin Valley and the leading German retail magazine Der Handel voted GoodsTag as one of 50 start-ups that will shape the future of retail.
The selection was made by a high-caliber jury of investors, founders, retailers, journalists and digitization experts, amongst them Steffi Czerny (Managing Director, DLD), John Gerosa (Director Retail and Performance, Google), Thomas Harms (Managing Partner Consumer Products and
Retail, EY), Florian Heinemann (Partner, Project A), and Stefan Wenzel (CEO, Ebay Germany). The magazine was published on August 3, 2017, with a circulation of 120,000 copies.
Berlin, Germany
April 11th 2017
GoodsTag Logistics Consortium receives unanimous BMWi committee recommendation for participation in the Smart …
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Berlin, Germany, April 11th 2017
GoodsTag Logistics Consortium receives unanimous BMWi committee recommendation for participation in the Smart Service World 2 (SSWII)
GoodsTag applied for participation at the Smart Service World 2 with the SMile project draft (Smart Last-Mile Logistics in urban and rural areas). Today, the GoodsTag consortium received the unanimous recommendation of the Federal Ministry of Economics and will now apply for funding.
Alongside consortium leader Goodstag, project partners include HPI, GS1 Germany, the University of Leipzig, and Parcelbox. The SMile project seeks to use innovative crowd logistics and sharing concepts to enable flexible and customer-friendly last-mile delivery processing.
The technology program ‘Smart Service World II – New Application Areas for Digital Services and Platforms’ is part of the Digitalisation Action Program of the BMWi. It was presented in November 2016 at the high-level conference ‘Digital Transformation.’ The Smart Service World II extends the current technology program ‘Smart Service World – Internet based services for the economy’ with previously underrepresented application fields. The technology program runs from 2017 to 2021 and is funded by the BMWi with up to 50 million euros.
Düsseldorf, Germany
March 30th 2017
GoodsTag exhibits at the EuroShop 2017 – the world’s largest retail trade fair. At the EuroShop in Düsseldorf …
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Berlin, Germany, March 30th 2017
GoodsTag exhibits at the EuroShop 2017 – the world’s largest retail trade fair
At the EuroShop in Düsseldorf (March 5-9), GoodsTag presented a range of ‘Smart Product Services’ in association with numerous partners.
At the booth of All4Labels, the company presented IoT solutions built on the GoodsTag Smart Product Services Platform:
· Global Smart Label Production Solution (NFC, RFID, 2D Print)
· Retail Inventory Cloud Solution with RFID
· Retail Theft Protection Cloud Solution with RFID
· Global Brand Protection Cloud Solution with NFC/QR Code
At the booth of Computer OED Trading GmbH (COT), GoodsTag presented the following solutions:
· Retail Inventory Cloud Solution with RFID
· Retail Theft Protection Cloud Solution with RFID
EuroShop is the world’s leading retail trade fair and the most important event worldwide for investment in the retail sector. In 18 halls and over 127,000 square metres of net exhibition space, over 113,000 visitors visited around 2,400 exhibitors to examine the trends and developments that are shaping both the present and the future of retail.
Amsterdam, Netherlands
November 15th 2016
AIPIA 2016: All4Labels and GoodsTag win Heineken Innovation Pitch at the AIPIA. The beverage company Heineken …
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Amsterdam, Netherlands, November 15th 2016
Amsterdam, Netherlands, November 15th 2016
AIPIA 2016: All4Labels and GoodsTag win Heineken Innovation Pitch at the AIPIA
At this year’s AIPIA, the beverage company Heineken conducted a pitch event for groundbreaking innovations in emotional customer engagement. Together with the event’s organisers, the Active & Intelligent Packaging Industry Association from the Netherlands, Heineken selected a shortlist of entries from a large number of submitted projects. The vote for the final winner was cast by the public.
With 44% of the total vote from the public jury, and with a considerable lead over the other four shortlist candidates, the clear winner is the ‘Tap and Match Smart Lightening Bottle’. The project concept is based around an All4Labels’ LED-tag, which is integrated into the bottle label. The label lights up in a specific pattern when tapped by an NFC-capable smartphone.
Projects like this allow Heineken to create fun community activations and strengthen customer loyalty. For example, bottles with labels that have with the same LED pattern can be connected via the GoodsTag platform, and the bottle owners can receive as an unusual real-life, combinable, incentives. for their ‘owners’. This ‘match-making’ can be displayed on screens in an event space, in a club, or at a party, and the interaction offers numerous options for related marketing activities through the playful connection of real and digital interactions between two people.
The solution described above is made possible by the SPSP from GoodsTag.
AIPIA, the world’s only specialist conference for smart packaging, is dedicated to the topics aboutof technologies, innovations, and trends in the field of active and intelligent packaging. It is organized annually by the Active & Intelligent Packaging Industry Association.
Berlin/Hamburg/Frankfurt, Germany
March 30th 2017
Victorinox Travel Gear implements digital solution for global brand protection with All4Labels, GoodsTag, and NXP …
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Berlin/Hamburg/Frankfurt, Germany, March 30th 2017
Victorinox Travel Gear implements digital solution for global brand protection with All4Labels, GoodsTag, and NXP
At the international conference on counterfeit products and product security “Global Brand Protection Innovation Programme”, the partnership of All4Labels Global Packaging Group presents a cloud-based solution for the protection of production processes for global brands.
The presentation focuses on the ‘Smart Product Services Platform’ currently in use at Victorinox Travel Gear – the Victorinox division for luxury luggage. From 2017 on, the creators of the legendary Swiss army knife will update the production processes of the ‘Travel Gear’ range to add a unique digital identity to all products in the form of a smart NFC label. This label makes it possible for anyone with a conventional smartphone, anywhere in the world, to identify, and authenticate each individual product as an original.
With this NFC-based digital ID solution for product authentication, Victorinox stands as an innovation leader in brand protection, product service and customer value.
As production and distribution processes become globalized, product and trademark protection is becoming a key challenge for brands in almost all industry sectors. Worldwide, brands lose an estimated 500 billion Euros each year due to counterfeit or unlicensed goods – and this number is increasing. This cloud-based solution allows brands like Victorinox to protect their brand identity throughout the distribution process, and beyond that, into product usage and recycling.
“The NFC solution fulfills all requirements to combat product piracy – for us, and for our customers. Now, thanks to source-tagging from the very first production stages of our luggage, anyone can use their smartphone to easily and unequivocally authenticate each individual product. This is of great importance for our reputation with both our sales partners and our customers,” says Carsten Kulcke, CEO of Victorinox Travel Gear.
Trademark protection is just the beginning – Victorinox stands for functionality and reliability, and Travel Gear is already planning further smart services using the NFC technology. “The platform, which forms the foundation of the solution, was quick and stable to deploy. It is easily scalable, and offers a range of exciting opportunities for implementing innovative digital product services for our global network of retail partners and our customers,” adds Carsten Kulcke.
The wide range of applications for NFC tags is facilitated largely by the fact that almost every modern smartphone already contains an NFC sensor. Currently, it is estimated that more than a billion NFC-enabled smartphones are in use. In 2018, two out of three smartphones are expected to be NFC-enabled.
“The combination of smart NFC labels from All4Labels with the cutting-edge chip technology from NXP opens a new chapter in the relationship between brands and consumers. Global product authentication and unique digital product IDs form the basis for numerous new mobile use cases for brands and retailers, and for customer communication. These use cases range from real time, personalized product information – both pre- and post-sale – to exclusive customer support or simple, user-friendly reorder services. These services are just a few examples — but all of these possibilities can be unlocked only by connecting directly with the original tagged product,” says CEO Adrian Tippenhauer, from All4Labels. Oliver Schwarz von GoodsTag adds: “Digitally authorized branded products will become a media and service gateway for a direct, personal, and authentic customer dialog.”
Showcase for global brand protection and smart product services at the Global Brand Protection Innovation Programs in Frankfurt
The Global Brand Protection Innovation Programme is a platform where international experts present a comprehensive overview of the latest strategies in the fight against counterfeit products, as well as new developments in labelling and authentication, and track-and-trace technology for global brand protection. The conference expects more than 100 key figures and representatives from over 50 industry sectors to attend. This prestigious conference on March 30-31 is the ideal setting for the All4Labels partnership to present its NFC-based brand protection solution for Victorinox – for the first time before an international trade audience.
Print-quality, royalty free images: http://www.goodstag.com/news/
About Victorinox Travel Gear AG
Victorinox entered the international travel-gear market in 1999 with the American TRG Group as the licensee. As part of the company’s commitment to strengthen and expand its travel-gear business, Victorinox took over full responsibility for its travel-gear product division in August 2014 and established the new business unit, Victorinox Travel Gear AG, based at its headquarters in Switzerland.
The Victorinox Travel Gear collections include a large range of luggage, business cases, lifestyle bags, backpacks, travel accessories, and personal leather goods. Each piece is designed to handle the heavy demands of intensive travel and stands out for its highly developed technology, functionality, and durability. https://www.victorinox.com/travelgear
About Victorinox
Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Watches, Travel Gear, Apparel and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler’s business in 1884 and, a few years later, designed the legendary ‘Original Swiss Army Knife’. www.victorinox.com
GoodsTAG GmbH, based in Berlin, provides software-as-a-service (SaaS) for global ID- and product relationship management. Their ‘Smart Product Services Platform’ offers brands, premium manufacturers, and their partners efficient integration and global implementation of mobile product services across the entire product lifecycle. With GoodsTAG, a product becomes a unique and authentic customer experience. The platform allows precise and secure control over the digital serialization of products during the production process, as well as easily configurable and mobile applications and services for product and marketing managers, retailers, and consumers. www.goodstag.com
NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better, and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security and privacy, and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 31,000 employees in more than 33 countries and posted revenue of $9.5 billion in 2016. Find out more at www.nxp.com.
All4Labels is one of the world’s leading manufacturers of adhesive labels and flexible packaging. Approximately 3,000 employees currently create state-of-the-art packaging solutions at 27 locations. The RAKO Group, member of All4Labels, is a leader in security and identification technologies, such as security holograms, RFID labels, and security systems. The combination of labelling and RFID technology makes RAKO a unique provider of integrated, intelligent product identification and product tracking solutions along the entire value chain in the industrial and consumer goods sectors. www.rako-group.com / www.all4labels.com
Media contact GoodsTAG:
Heiner Schaumann
+49 30 25762644
Goodstag GmbH
Kitzingstr. 15-19
12277 Berlin
presse@goodstag.com
www.goodstag.com
Hanover/Berlin, Germany
March 10th 2016
Flying Inventory by drone at CeBIT 2016, powered by the GoodsTag Smart Product Services Platform Self-piloting drones that …
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Hanover/Berlin, Germany, March 10th 2016
“Inventory of the Future – a drone based AutoID Parcour” powered by the GoodsTag “Smart Product Services Platform”
Self-piloting drones that fly autonomously around warehouses and supermarkets, using modern RFID sensor technology to inventory huge stocks of goods within minutes and detect the required article with pinpoint accuracy – futuristic science fantasy? No, the down-to-earth objective of a practical research project conducted by the Fraunhofer Institute Dortmund in collaboration with partners from industry, science and logistics.
Visitors to this year’s CeBIT can catch a live glimpse of the first amazing airborne results of “InventAIRy”, as the project is called. GoodsTag GmbH, together with its partners Aibotix, NXP and the RAKO Group, has set up a course to demonstrate tomorrow’s logistics as part of the large special exhibition “DRONEMASTERS Summit” in the Flight Arena in Hall 16. In the “flying inventory” demonstration, a drone fitted with special aerials will detect, register and accurately count hundreds of logistics objects in a matter of seconds. From 14.03.2016, the results will be visualised in real time via a cloud-based service on the web.
The range of applications for this kind of warehouse management is extensive. The aim is to develop an autonomous flight system based on a UAV (Unmanned Aerial Vehicle) which – equipped with high-precision sensor technology – will be capable of independent communication with other objects or systems. The exact positioning of the drone and the issue of autonomous flight planning are the principal challenges here. In the near future, self-navigatin