News

Bielefeld, Germany, February 1st 2018

Marc Aurel launches smart product solution in its new flagship retail store with GoodsTag’s Smart Product Services Platform

The fashion brand Marc Aurel has decided to become more digital and change the way they manage, present and sell their products in all of their retail stores. Marc Aurel equipped all of its products to make life easier for their employees and customers. All of Marc Aurel’s smart products and in-store devices are running on GoodsTag’s SPSP. The smart product labels are made available by GoodsTag’s label partner, Rako Security Label.

Incoming goods and inventory are now managed at a much faster rate and with less errors due to unique RFID recognition. Each of Marc Aurel’s products has a digital tag that allows the manager to change/adjust individual prices or discounts at any time through GoodsTag’s platform, which is connected with the store’s POS (Futura). This also allows customers to pay and check out faster and more easily, as well as check item-availability immediately. All other in-store devices are connected with GoodsTag’s platform to manage and prevent theft and pinpoint individual products anywhere in the store.
The new solution addresses consumers’ desire for more convenience while they are shopping and helps employees manage daily operations faster and more effectively. “We are really excited that Marc Aurel has implemented our solution in its flagship store because it really makes things easier for everybody and shows the direction retail is heading in the next couple of years,” says Oliver Schwarz, CEO of GoodsTag.

see original source

 

Wakefield, Massachusetts, 7. November 2017

GoodsTag becomes a member of the international NFC Forum – the world’s leading industry body for Near Field Communication

Together with 14 other companies, including Nike, Avery Dennison RFID, and CISC Semiconductor, GoodsTag has joined the ranks of the international NFC Forum. The forum was founded in 2004 as a global industry association and has its headquarters in Wakefield, USA. The forum counts 150 companies as its members. Its goal is to promote awareness of NFC technology, increase its usage, develop specifications, and ensure its interoperability between devices and services.

“The new member companies come from a wide variety of industries. They include both established companies and new startups, operate in a wide range of markets, and offer a rich portfolio of products and services,” says Paula Hunter, Managing Director of the NFC Forum. “This generous variety reflects the versatility of NFC technology, lays strong foundations for innovation, and demonstrates the growing importance of the NFC ecosystem.”

“We are very much looking forward to talking and cooperating with other members of the NFC Forum as it is the leading industry association in the field of NFC,” said Oliver Schwarz, CEO of GoodsTag. “Near field communication is the foundation of our business and so we are keen on promoting this innovative technology and help drive the development of industry standards.”

Düsseldorf, 7. November 2017

Henkel Adhesive Technologies chooses GoodsTag to launch world’s largest NFC pilot project in the cosmetics industry

Henkel Adhesive Technologies, the global market leader in adhesives, extends its smart packaging initiatives with an NFC pilot project for its #SimplySmarter product line. The project is built on GoodsTag’s Smart Product Services Platform.

‘Indola,’ Henkel’s professional hair care brand, has added NFC tags to three of its styling brands. With these tags, the brand hopes to connect with Indola hair stylists and inspire their daily work with new ideas.

When a professional hairstylist touches one of the Indola #SimplySmarter products with an NFC- enabled smartphone, the stylist is forwarded directly to a dedicated landing page, which shows product information, video tutorials, testimonials, and a curated, up to date, Instagram wall.

Smart Packaging is one of the strategic innovations of Henkel Adhesive Technologies. For the launch of the Indola hair care line, Henkel has collaborated with All4Labels, the world’s leading label maker, and GoodsTag, an enterprise solution for Smart Product Services, to encode and digitally connect NFC tags to its product lines.

see original source

Berlin, Germany, March 30th 2017

GoodsTag exhibits at the EuroShop 2017 – the world’s largest retail trade fair

At the EuroShop in Düsseldorf (March 5-9), GoodsTag presented a range of ‘Smart Product Services’ in association with numerous partners.

At the booth of All4Labels, the company presented IoT solutions built on the GoodsTag Smart Product Services Platform:

· Global Smart Label Production Solution (NFC, RFID, 2D Print)
· Retail Inventory Cloud Solution with RFID
· Retail Theft Protection Cloud Solution with RFID
· Global Brand Protection Cloud Solution with NFC/QR Code

At the booth of Computer OED Trading GmbH (COT), GoodsTag presented the following solutions:

· Retail Inventory Cloud Solution with RFID
· Retail Theft Protection Cloud Solution with RFID

EuroShop is the world’s leading retail trade fair and the most important event worldwide for investment in the retail sector. In 18 halls and over 127,000 square metres of net exhibition space, over 113,000 visitors visited around 2,400 exhibitors to examine the trends and developments that are shaping both the present and the future of retail.

Berlin/Hamburg/Frankfurt, Germany, March 30th 2017

Victorinox Travel Gear implements digital solution for global brand protection with All4Labels, GoodsTag, and NXP

At the international conference on counterfeit products and product security “Global Brand Protection Innovation Programme”, the partnership of All4Labels Global Packaging Group presents a cloud-based solution for the protection of production processes for global brands.

The presentation focuses on the ‘Smart Product Services Platform’ currently in use at Victorinox Travel Gear – the Victorinox division for luxury luggage. From 2017 on, the creators of the legendary Swiss army knife will update the production processes of the ‘Travel Gear’ range to add a unique digital identity to all products in the form of a smart NFC label. This label makes it possible for anyone with a conventional smartphone, anywhere in the world, to identify, and authenticate each individual product as an original.

With this NFC-based digital ID solution for product authentication, Victorinox stands as an innovation leader in brand protection, product service and customer value.

As production and distribution processes become globalized, product and trademark protection is becoming a key challenge for brands in almost all industry sectors. Worldwide, brands lose an estimated 500 billion Euros each year due to counterfeit or unlicensed goods – and this number is increasing. This cloud-based solution allows brands like Victorinox to protect their brand identity throughout the distribution process, and beyond that, into product usage and recycling.

“The NFC solution fulfills all requirements to combat product piracy – for us, and for our customers. Now, thanks to source-tagging from the very first production stages of our luggage, anyone can use their smartphone to easily and unequivocally authenticate each individual product. This is of great importance for our reputation with both our sales partners and our customers,” says Carsten Kulcke, CEO of Victorinox Travel Gear.

Trademark protection is just the beginning – Victorinox stands for functionality and reliability, and Travel Gear is already planning further smart services using the NFC technology. “The platform, which forms the foundation of the solution, was quick and stable to deploy. It is easily scalable, and offers a range of exciting opportunities for implementing innovative digital product services for our global network of retail partners and our customers,” adds Carsten Kulcke.

The wide range of applications for NFC tags is facilitated largely by the fact that almost every modern smartphone already contains an NFC sensor. Currently, it is estimated that more than a billion NFC-enabled smartphones are in use. In 2018, two out of three smartphones are expected to be NFC-enabled.

“The combination of smart NFC labels from All4Labels with the cutting-edge chip technology from NXP opens a new chapter in the relationship between brands and consumers. Global product authentication and unique digital product IDs form the basis for numerous new mobile use cases for brands and retailers, and for customer communication. These use cases range from real time, personalized product information – both pre- and post-sale – to exclusive customer support or simple, user-friendly reorder services. These services are just a few examples — but all of these possibilities can be unlocked only by connecting directly with the original tagged product,” says CEO Adrian Tippenhauer, from All4Labels. Oliver Schwarz von GoodsTag adds: “Digitally authorized branded products will become a media and service gateway for a direct, personal, and authentic customer dialog.”

Showcase for global brand protection and smart product services at the Global Brand Protection Innovation Programs in Frankfurt

The Global Brand Protection Innovation Programme is a platform where international experts present a comprehensive overview of the latest strategies in the fight against counterfeit products, as well as new developments in labelling and authentication, and track-and-trace technology for global brand protection. The conference expects more than 100 key figures and representatives from over 50 industry sectors to attend. This prestigious conference on March 30-31 is the ideal setting for the All4Labels partnership to present its NFC-based brand protection solution for Victorinox – for the first time before an international trade audience.

Print-quality, royalty free images: http://www.goodstag.com/news/

About Victorinox Travel Gear AG

Victorinox entered the international travel-gear market in 1999 with the American TRG Group as the licensee. As part of the company’s commitment to strengthen and expand its travel-gear business, Victorinox took over full responsibility for its travel-gear product division in August 2014 and established the new business unit, Victorinox Travel Gear AG, based at its headquarters in Switzerland.

The Victorinox Travel Gear collections include a large range of luggage, business cases, lifestyle bags, backpacks, travel accessories, and personal leather goods. Each piece is designed to handle the heavy demands of intensive travel and stands out for its highly developed technology, functionality, and durability. https://www.victorinox.com/travelgear

About Victorinox

Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Watches, Travel Gear, Apparel and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler’s business in 1884 and, a few years later, designed the legendary ‘Original Swiss Army Knife’. www.victorinox.com

GoodsTAG GmbH, based in Berlin, provides software-as-a-service (SaaS) for global ID- and product relationship management. Their ‘Smart Product Services Platform’ offers brands, premium manufacturers, and their partners efficient integration and global implementation of mobile product services across the entire product lifecycle. With GoodsTAG, a product becomes a unique and authentic customer experience. The platform allows precise and secure control over the digital serialization of products during the production process, as well as easily configurable and mobile applications and services for product and marketing managers, retailers, and consumers. www.goodstag.com

NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better, and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security and privacy, and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 31,000 employees in more than 33 countries and posted revenue of $9.5 billion in 2016. Find out more at www.nxp.com.

All4Labels is one of the world’s leading manufacturers of adhesive labels and flexible packaging. Approximately 3,000 employees currently create state-of-the-art packaging solutions at 27 locations. The RAKO Group, member of All4Labels, is a leader in security and identification technologies, such as security holograms, RFID labels, and security systems. The combination of labelling and RFID technology makes RAKO a unique provider of integrated, intelligent product identification and product tracking solutions along the entire value chain in the industrial and consumer goods sectors. www.rako-group.com / www.all4labels.com

Media contact GoodsTAG:
Heiner Schaumann
+49 30 25762644
Goodstag GmbH
Kitzingstr. 15-19
12277 Berlin
presse@goodstag.com
www.goodstag.com

Hanover/Berlin, Germany, March 10th 2016

“Inventory of the Future – a drone based AutoID Parcour” powered by the GoodsTag “Smart Product Services Platform”

Self-piloting drones that fly autonomously around warehouses and supermarkets, using modern RFID sensor technology to inventory huge stocks of goods within minutes and detect the required article with pinpoint accuracy – futuristic science fantasy? No, the down-to-earth objective of a practical research project conducted by the Fraunhofer Institute Dortmund in collaboration with partners from industry, science and logistics.

Visitors to this year’s CeBIT can catch a live glimpse of the first amazing airborne results of “InventAIRy”, as the project is called. GoodsTag GmbH, together with its partners Aibotix, NXP and the RAKO Group, has set up a course to demonstrate tomorrow’s logistics as part of the large special exhibition “DRONEMASTERS Summit” in the Flight Arena in Hall 16. In the “flying inventory” demonstration, a drone fitted with special aerials will detect, register and accurately count hundreds of logistics objects in a matter of seconds. From 14.03.2016, the results will be visualised in real time via a cloud-based service on the web.

The range of applications for this kind of warehouse management is extensive. The aim is to develop an autonomous flight system based on a UAV (Unmanned Aerial Vehicle) which – equipped with high-precision sensor technology – will be capable of independent communication with other objects or systems. The exact positioning of the drone and the issue of autonomous flight planning are the principal challenges here. In the near future, self-navigatin

download press release