– Benefits For Brands –

In a world where e-commerce giants such as Amazon stand between brand and consumer, smart brand owners are looking for ways to connect to their customers directly. One half of the answer is the ubiquitous smartphone — currently, it is estimated that more than a billion NFC-enabled smartphones are in use. By the end of 2018, two out of three smartphones are expected to be NFC-enabled. The other half is the digital product tag. Together, these two elements form an always-on, real time communication gateway — the interface between the analog and the digital brand experience.

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Global brand protection and grey market elimination

A recent OECD report suggests that brands lose almost 360 billion USD through product piracy. In Europe alone, the annual value of counterfeit goods is estimated at almost 90 billion USD. Smart product tags …

GLOBAL BRAND PROTECTION AND GREY MARKET ELIMINATION

A recent OECD report suggests that brands lose almost 360 billion USD through product piracy. In Europe alone, the annual value of counterfeit goods is estimated at almost 90 billion USD. Smart product tags eliminate that problem. When each original product has a traceable digital identity, it becomes easy to distinguish the fake from the genuine article.

The damage to brand-owners is clear, but this is also a serious problem for consumers — they want to be sure that what they are buying is genuine. Smart product tags can help solve this issue – if the original product is equipped with a smart tag, any customer with a smartphone can confirm its authenticity, any time, anywhere in the world. This is the first step towards conquering the grey market and creating lasting customer-brand relationships.

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Create unique brand experiences

When the gateway to direct customer communication is open, it gives you a critical channel for personalized content, contextual product services, experience marketing, and upselling …

CREATE UNIQUE BRAND EXPERIENCES

When the gateway to direct customer communication is open, it gives you a critical channel for personalized content, contextual product services, experience marketing, and upselling. Especially when you consider the rising cost of online advertising, this direct communication line to the consumer is a unique chance to develop a meaningful brand-consumer relationship. Introduce gamification elements, or offer insurance services at point-of-sale. Recommend related and complementary products.

Activate loyalty programs, conduct on-the-spot surveys, or suggest possible replacement products — whatever your brand and your customers need. And the channel flows both ways – let your customers participate, and share their feedback and experiences on social media. The opportunities are endless.

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Supply chain security and efficient inventory

Until now, many companies have accepted shrinkage as a ‘necessary evil’. But things change — with a unique digital identity, every single line item becomes traceable and supports any specific use-case. …

SUPPLY CHAIN SECURITY AND EFFICIENT INVENTORY

Until now, many companies have accepted shrinkage as a ‘necessary evil’. But things change — with a unique digital identity, every single line item becomes traceable and supports any specific use-case.

In a warehouse or retail store filled with smart products, all that you need to do a complete and reliable inventory is to connect your mobile or stationary RFID-devices to GoodsTag’s SPSP. What was previously a time-consuming and error-prone procedure can now be done quickly, easily, and reliably — at much lower cost.

REDUCED REFUNDS

Sometimes a customer needs to return a product and get a refund. There are numerous reasons for this – maybe they just changed their mind, or the product turned out to be faulty. In these cases, smart tags let the customer register the unwanted product and easily initiate the return process. Some returns, though, are the result of sorting, packing, and shipping errors. This set of issues is easily avoided when your goods are tagged — research shows that by implementing an RFID inventory management system, manufacturers on average see an 80% improvement in shipping/picking accuracy.

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– Benefits For Retailers –

With self-checkout stores like Amazon Go on the rise, all brands should be designing their own in-store solutions for maximized customer convenience. Retail managers and staff are already discovering how smart product services can help them manage inventory and stock levels, track and trace items, and control theft. And now, completely new models of customer interaction are possible. Smart product tags are the driving force bringing the online and ‘real life’ shopping experiences together.

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Theft protection and self-checkout support

Once your products are equipped with smart product tags, and are connected with your inventory system, you have a solid foundation for connecting other systems – from EAS to ERP …

THEFT PROTECTION AND SELF-CHECKOUT SUPPORT

Once your products are equipped with smart product tags, and are connected with your inventory system, you have a solid foundation for connecting other systems – from EAS (Electronic Article Surveillance) to ERP (Enterprise Relationship Planning). From theft protection to customer self-check-out, the benefits speak for themselves.

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Easy, real time inventory and stock management

Usually, manual inventory is an unwelcome, time-consuming, and error prone process for retail staff. Fortunately, it is also a thing of the past. With smart tags, you can track and count your inventory …

EASY, REAL TIME INVENTORY AND STOCK MANAGEMENT

Usually, manual inventory is an unwelcome, time-consuming, and error prone process for retail staff. Fortunately, it is also a thing of the past. With smart tags, you can track and count your inventory continuously and automatically — always up-to-date, with dramatically increased accuracy. Expect a 50-90% improvement in process efficiency.

SMART STOCK MANAGEMENT

Most brands today operate online and offline stores simultaneously, which allows them to offer their customers some version of buy-online, try offline — a model particularly used by fashion brands. Smart products mean you can continuously monitor in-store stock levels, and pass on this item-level data to the online store. This way, online and offline stock counts are always accurate, and your customers can depend on a satisfying purchase experience.

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Omnichannel fulfillment

Omnichannel fulfillment is the ability to fulfill an order from anywhere at any time. And smart product tags and GoodsTag’s enterprise SaaS are the keys to enabling this. Online order from Brussels, but …

OMNICHANNEL FULFILLMENT SUPPORT

Omnichannel fulfillment is the ability to fulfill an order from anywhere at any time. And smart product tags and GoodsTag’s enterprise SaaS are the keys to enabling this. Online order from Brussels, but your logistics center is in Germany? If your flagship store in Brussels also has the item, you can ship from there — assuming your retail network is connected to your IoT ecosystem. In-store customer needs a different size? Again, if your inventory is equipped with smart tags, you know where the item is — the customer can purchase in-store and you fulfill the order by delivery. Because you know each item’s location, size, color, and price, you can maximize customer satisfaction.

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– Benefits For Consumers –

With smart product tags, you can start an entirely new and revolutionary customer-brand relationship. Through your products, you can communicate with your customers directly and offer them the same digital services even though they experience your product offline before, during, or after point-of-sale. Smart product tags allow you to digitize and scale offline brand experiences that currently exist only in controlled but intransparent environments between your sales professionals and your (potential) customers in your local stores. Just imagine how you could enhance your customers’ purchase experience by giving them worldwide access to the best content and services that you brand has to offer?

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Recommendations and reviews

Smart products make it easy for customers to interact with your brand. Interactions that currently happen online, such as product or peer review research, can now happen offline. …

Recommendations and Reviews

Smart products make it easy for customers to interact with your brand. Interactions that currently happen online, such as product or peer review research, can now happen offline. All customers have to do is tap a smart product with their smartphone and receive the information they are looking for — assuming the brand provides it. But customers themselves can give an immediate review, too, or share their purchase experience much more easily on social media. Post-sale processes such as complaints or chargebacks are also easily solved. With so many benefits, why not start implementing smart products in your own product ecosystem today?

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Instant Product Registration

Smart product tags make it easy for customers to register their products. While it has been difficult to get customers to do this in the past, now brands can make this process easy and meaningful. …

Instant Product Registration

Smart product tags make it easy for customers to register their products. While it has been difficult to get customers to do this in the past, now brands can make this process easy and meaningful. First, make registration quick and effortlessly by encouraging buyers to tap the product with their smartphone and register with one-click. Second, offer real incentives that benefit your customers immediately, such as instant product authentication or product/brand incentivisation. With smart product tags, each product interaction can — and should — be engaging and meaningful both for you and your customers.

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Contextualized and personalized offers

Once a customer has registered a tagged smart product, you have all the information you need to provide contextualized offers. These offers can be time-, location-, or situation-based and can …

Contextualized and Personalized Offers

Once a customer has registered a tagged smart product, you have all the information you need to provide contextualized offers. These offers can be time-, location-, or situation-based and can be highly personalized. You can offer returning customers VIP support, special services, personal discounts, or loyalty points — whatever you like. The opportunities are endless. Time for you to get creative.

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Delight your customers post-sale

Good customer experiences make customers want to come back. But what if you could extend that experience and keep ensuring a good customer experience all the time, even after the product purchase? …

Delight Your Customers Post-Sale

Good customer experiences make customers want to come back. But what if you could extend that experience and keep ensuring a good customer experience all the time, even after the product purchase? In today’s IoT world, it is now possible to maintain a continuous brand experience. With smart product tags, you can delight your customers with post-purchase information, warranty, refill, and recycle services, or even gamification surprises. Make sure your customers never have a bad experience again; and if they do — then you should especially make sure that they never have a bad experience again. With smart product tags, you can make sure that your relationships always last.

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Reorder, refill, repair and recycle services

We all know the Amazon Dash button. Press it when your product needs a refill and two days later, your new product arrives at your door. Now just imagine you could apply the idea of the Amazon Dash button …

Reorder, Refill, Repair and Recycle Services

We all know the Amazon Dash button. Press it when your product needs a refill and two days later, your new product arrives at your door. Now just imagine you could apply the idea of the Amazon Dash button to any product — that is what smart product tags can do in conjunction with GoodsTag’s SPSP. Apply any kind of service you like: let a bicycle recommend how often its chain needs to be oiled; allow for smart products to be easily scheduled for repair. Smart products don’t necessarily end when their life cycle ends. When a product’s life cycle is over, why don’t you suggest to flip it for something new? Whatever service you would like to offer, you can offer it with the help of smart product tags. So why wait for Amazon Dash if your brand can deliver something better directly?

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