Global Brand Protection and Smart Product Services

Tradition and innovation, functionality and a sense of adventure – these are the four compass points of the well-established brand identity of Victorinox, creators of the legendary Swiss Army Knife. The premium brand has declared its mission to stay true to these values, even now in the age of digital. And with the NFC solution for global brand protection and smart product services, this goal has a solid foundation for the future.
Key aspects of the Victorinox
`NFC Smart Products Solution´
1. NFC labels
The Victorinox NFC labels are created by All4Labels Global Packaging Group in custom brand design, and sent to Travel Gear’s internation production units. The extremly high material quality of the labels is designed to match the long-term durability of the luggage. The NFC chips, functional core of the labels, are provided by NXP Semiconductors.
The wide range of applications for NFC tags is facilitated largely by the fact that almost every modern smartphone already contains an NFC sensor. Currently, it is estimated that more than a billion NFC-enabled smartphones are in use. In 2018, two out of three smartphones are expected to be NFC-enabled.

3. Authentic Source Tagging
Each label is sewn into its designated place, clearly visible in the inner compartment of a piece of luggage. This makes the NFC services an integral functional part of each branded product. The production process for authentic Victorinox Travel Gear is not complete until each piece of luggage receives its uniquely identifiable smart NFC label and is connected with the Victorinox Smart Products Platform.


Carsten Kulcke
CEO of Victorinox Travel Gear
“The NFC solution fulfills all requirements to combat product piracy — for us, and for our customers. Now, thanks to source-tagging from the very first production stages of our luggage, anyone can use their smartphone to easily and unequivocally authenticate each individual product. This is of great importance for our reputation with both our sales partners and our customers.
The platform, which forms the foundation of the solution, was quick and stable to deploy. It is easily scalable, and offers a range of exciting opportunities for implementing innovative digital product services for our global network of retail partners and our customers.”