PressRelease_GoodsTag_Wipotec_2DCodes(English) [PDF]
BERLIN, Germany – September, 2025 – GoodsTag, a provider of Digital Product Passport solutions, and Wipotec, a specialist in precision weighing marking and inspection systems, have released a joint whitepaper, “2D Codes in Retail: Driving Supply Chain Transparency and Sustainable Circularity,” highlighting how companies can prepare for new European regulations and the global transition to GS1 2D barcodes (GS1 Digital Link)
With the GS1 2D code transition scheduled for 2027 and the EU Digital Product Passport (DPP) requiring detailed product compliance and sustainability data, brands face mounting pressure to adapt their packaging and supply chains. The whitepaper outlines how GoodsTag’s cloud-based platform for item-level serialization and dynamic product information, combined with Wipotec’s high-speed Track & Trace printing and verification systems, provide an end-to-end solution for seamless compliance and enhanced product transparency.
“2D codes are quickly becoming the foundation of transparent and compliant supply chains,” said Laurent Ovaert, Business Development at GoodsTag. “For companies, this is not only about meeting regulatory requirements. It is about creating trust with consumers, eliminating the risks of counterfeit goods, and gaining the flexibility to adapt to fast-changing market rules. Together with Wipotec, we ensure that the digital identities created in the cloud flow reliably through production and the experience remains accurate at every stage of the product journey.”
Daniel Anders, Product Manager Track and Trace at Wipotec, added: “On a high-speed packaging line, even small coding errors can result in recalls, downtime, or compliance failures. Inline generation and verification of dynamic 2D codes at full production speed is therefore essential. With our integrated systems, manufacturers can keep throughput high while ensuring every single item leaves the line compliant, traceable, and ready for the challenges of the Digital Product Passport.”
Dominique Elsen, Product Lead at GoodsTag, added: “Our commitment at GoodsTag is to empower brands with innovative digital identities that go beyond compliance. By integrating our platform with Wipotec’s cutting-edge marking technology, we are enabling a seamless flow of trusted product data directly from the production line to the consumer. This collaboration not only supports regulatory adherence but also unlocks new opportunities for brand engagement, sustainability, and circular economy initiatives.”
Key insights from the whitepaper
- Preparing for GS1’s 2027 2D code transition (GS1 Digital Link) and EU Digital Product Passport mandates
- Achieving real-time, item-level traceability across the product lifecycle
- Reducing packaging complexity and compliance risks across multiple markets
- Transforming product packaging into an interactive digital channel for consumer engagement
The whitepaper concludes that starting small with pilot SKUs and batch-level serialization is the best way to reduce disruption and build ROI before scaling
About GoodsTag ( a brand of todo GmbH)
GoodsTag, a brand of todo Gesellschaft für Informationstechnik mbH, provides the digital backbone for transparent and connected supply chains. Its cloud-based platform enables item-level serialization, dynamic data management, and Digital Product Passports, enabling brands to meet regulatory demands, enhance consumer trust, and drive sustainable circularity. Learn more at www.goodstag.com.
About Wipotec GmbH
Wipotec is a leading global supplier of precision weighing and identification solutions. With decades of experience, Wipotec provides high-performance marking, inspection, and track-and-trace systems for industrial production environments, ensuring accuracy, compliance, and efficiency on the packaging line. Learn more at www.wipotec.com.
© 2025 GoodsTag. All rights reserved. GoodsTag and the GoodsTag logo are trademarks or registered trademarks of todo GmbH in Germany and other jurisdictions. All other product and company names are trademarks or registered trademarks of their respective owners.
For more information, schedule a demo or visit our website at www.goodstag.com, or contact us at info@goodstag.com to discover how our platform can enhance your compliance strategy.
Follow us on LinkedIn for updates on this collaboration and future innovations.
