Reusable container being returned to recycling machine

Digital Twin for Reusable Packaging: GoodsTag and circolution Collaboration

BERLIN, Germany – December, 2024 – GoodsTag, a brand of todo GmbH, and circolution GmbH, innovative companies committed to advancing sustainable packaging solutions, have successfully collaborated to enhance Digital Twin Technology for Reusable retail Packaging. This partnership demonstrates how technology and innovation can scale reusable packaging systems across retail supply chains while addressing the environmental challenges of single-use packaging.

“At circolution, we provide reusable packaging solutions for pre-packed retail products and are on a mission to fight single-use packaging waste. With GoodsTag’s support, we’ve been able to digitise the lifecycle of our reusable system, ensuring transparency and scalability for our circular economy goals,” said Alessandro Marchiaro, Co-Founder & CFO of circolution GmbH. circolution leveraged early IT and tracking challenges to build a robust and scalable reusable packaging system, further enhanced through this collaboration with GoodsTag.

The collaboration leverages GS1 Digital Link standards and includes:

  • Digital Twin Technology: Enhances real-time monitoring and lifecycle visibility of reusable containers.
  • System Integration: Ensures compatibility with existing retail and supplier operations.
  • Analytics and Reporting: Enables data-driven decision-making to optimize packaging processes.
  • Sustainability Compliance: Aligns with evolving packaging standards and environmental goals.

Want to know more? Read the full case study here [Link].

About circolution GmbH

circolution is a pioneering provider of reusable packaging solutions for pre-packed retail products. Committed to eliminating single-use packaging waste, the company helps food producers transition to convenient and affordable reusable packaging systems. Based in Frankfurt am Main, circolution is transforming the retail packaging landscape by leveraging digital innovation and sustainable technology.

About GoodsTag, a brand of todo GmbH

GoodsTag, a brand of todo GmbH, specializes in Smart Product Platform solutions that enable businesses to digitize and track products throughout the supply chain. Focused on Digital Twin Technology and GS1-compliant solutions, the Berlin-based company helps organizations enhance transparency, traceability, and operational efficiency through advanced digital product passports.

© 2024 GoodsTag. All rights reserved. GoodsTag and the GoodsTag logo are trademarks or registered trademarks of todo GmbH in Germany and other jurisdictions. All other product and company names are trademarks or registered trademarks of their respective owners. Find out more at www.goodstag.com.

For more information schedule a demo or visit our website www.goodstag.com or contact us at [email protected] to see how GoodsTag’s solutions can enhance your packaging compliance efforts.

Follow us on LinkedIn for updates on this exciting partnership and other innovations.

Learn how Digital Twin for Reusable Packaging supports sustainable and scalable solutions. Read the full case study here [Link].

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