Upgrade your existing GS1 identities with the new GS1 standard Digital Link and provide richer product information and personalised services for your partners and customers

The new Digital Link empowers all GS1 Standards

(GTIN, LGTIN, SGTIN, GRAI, GLN, GIAI, SSCC)

Adds a URL to your existing GS1 Identities

The new GS1 Digital Link provides a global standardized URL syntax to provide and share any product information within your organization, with your partners and  with your consumers.

Powerful product content classification

Digital Link provides “Link Types” which help categorise information about your products e.g. Ingredients Information or Quick Start Guide.

Dynamic information flow

Digital Link provides “Link Types” which help categorise information about your products e.g. Ingredients Information or Quick Start Guide.
The GS1 Digital Link allows your users, in conjunction with the proper resolving service, to access the right product information at the right time in the right language

Read our Digital Link Whitepaper and dive right into the details!

How can GS1 Digital Link help my business?

With the new GS1 Digital Link, GoodsTag turns any physical product into a unique communication channel – for brands, manufacturers and retailers – and connects your company with every single consumer.

With the GoodsTag Smart Products platform, you can provide the right product information & services to the right person at the right moment. Together with your partners and customers you can make your product part of a smart and sustainable ecosystem.

Collect manufacturing and supply chain data on batch and item level and gain real time transparency for you and your consumers

Stock numbers can be updated in real time simply and easily to ensure that you can keep up with consumer demand wherever it is

Provide rich product information and personalised pre and post sale experiences to your consumers directly on their smartphone using GS1 Digital Link QR codes

Analyse GDPR compliant engagement analytics to learn how more about your customers so that you can better meet their needs

Offer recycling instructions and the nearest recycling locations so that you and your consumers continue to contribute to the circular economy

Manage and process customer returns at any of your store locations.

Provide repair guidance and nearest authorised repair centres to extend the life time and value of your products.

Provide a rental service using real time stock numbers which gives you the overview of where your rentals are and personalised rental instructions which guides your consumers on what to do, how long is left and easy options to extend the rental period if needed

GS1 Digital Link benefits at a glance

Personalised Consumer Experiences

Each GS1 Digital Link can link to multiple product specific experiences and local services automatically, making products a new D2C communication channel

Increased Customer Loyalty

A single scan provides consumers all the information they expect and need. This increases trust and loyalty towards your brand

Optimised B2B processes

With GS1 Digital Link, data and processes between manufacturing, logistics and retail are dynamically linked making innovative digital solutions possible.

More packaging space

GS1 Digital Link enables you to replace information cluttering up the packaging with a QR code linking to the information online

Circular Economy Enabler

Generate and/or collect all traceability information about the product, components or ingredients and provide the specific data-sets to the specific user group – B2B2C2B

GDPR compliant engagement data and analytics

Each scan and request produces engagement data providing engagement insights about your products and consumers

Discover the GS1 Digital Link opportunities for your company!

Migration to 2D barcodes: start with the GS1 Digital Link Resolver

The good old barcode can no longer keep up with the growing demands – therefore industry has identified 2D barcodes as the logical successor.

2D codes are capable to meet increasing supply chain requirements and evolving consumer needs for greater product information, transparency, traceability, and authentication in just one code.

Industry has set a date to make the transition to accepting 2D barcodes at point-of-sale – referred to as Sunrise 2027.

Start your journey now. The already running GS1 Digital Link Resolver powered by GoodsTag, enables you to easily create Digital Link QR-Codes and delight your consumers with context-depended information along the entire product lifecycle.

GS1 Digital Link & Digital Product Pass

In March 2022 the European Commission proposed the Digital Product Pass regulation under the framework of the EU Green Deal. Using GS1 Digital Link and GoodsTag Digital Twin technologies you will be best placed to be fully compliant with the upcoming regulation:

Internationally recognised unique identifiers for products, operators and facilities

Information based on open standards with interoperable format, machine-readable, structured, and searchable.

Follow the tracing of the actors and manufacturing facilities related to that product

Facilitate the verification of product compliance

Frequently Asked Questions

Yes. Digital link works in addition to those identities by simply adding a url in front of them to make them web accessible.

Yes. Our solution supports the use of first party domains/URLs.

No. Digital link gives your GS1 IDs a URL. That URL can then be used in a variety of ways including QR code, Data matrix, NFC and/or RFID chips.

You can also mix and match, using the same GS1 digital link ID in an RFID chip to capture logistics data and then as a QR code to provide end consumer experiences.

GS1 Digital Link classifies information as “Link Types”. There are currently 47 different link types, an extensive list is available here.

Some examples are Product Information, Sustainability Information or Recall information.

No. GS1 Digital Link can be implemented at your own pace.

We recommend to start small with adding a link to your existing product pages using a GS1 Digital Link QR code and then scale up more complex cases such as capturing logistics data and making it available to end consumers.

No, but it does support additional apps in case that is needed.

You can find the all relevant information about the standard here.

How can I get started?

Contact us and let’s talk about how GS1 Digital Link can future proof your products!