Upgrade your existing GS1 identities with the new GS1 standard Digital Link and provide richer product information and personalised services for your partners and customers
GS1 Digital Link gives your products online capabilities
The new Digital Link empowers all GS1 Standards
Adds a URL to your existing GS1 Identities
The new GS1 Digital Link provides a global standardized URL syntax to provide and share any product information within your organization, with your partners and with your consumers
Powerful product content classification
Digital Link provides “Link Types” which help categorise information about your products e.g. Ingredients Information or Quick Start Guide
Dynamic information flow
The GS1 Digital Link allows your users, in conjunction with the proper resolving service, to access the right product information at the right time in the right language
How can GS1 Digital Link help my business?
With the new GS1 Digital Link, GoodsTag turns any physical product into a unique communication channel – for brands, manufacturers and retailers – and connects your company with every single consumer.
With the GoodsTag Smart Products platform, you can provide the right product information & services to the right person at the right moment. Together with your partners and customers you can make your product part of a smart and sustainable ecosystem.
Collect manufacturing and supply chain data on batch and item level and gain real time transparency for you and your consumers
Stock numbers can be updated in real time simply and easily to ensure that you can keep up with consumer demand wherever it is
Provide rich product information and personalised pre and post sale experiences to your consumers directly on their smartphone using GS1 Digital Link QR codes
Analyse GDPR compliant engagement analytics to learn how more about your customers so that you can better meet their needs
Offer recycling instructions and the nearest recycling locations so that you and your consumers continue to contribute to the circular economy
Manage and process customer returns at any of your store locations.
Provide repair guidance and nearest authorised repair centres to extend the life time and value of your products.
Provide a rental service using real time stock numbers which gives you the overview of where your rentals are and personalised rental instructions which guides your consumers on what to do, how long is left and easy options to extend the rental period if needed
GS1 Digital Link benefits at a glance
Be prepared for Sunrise 2027 migration to 2D barcodes with GS1 Digital Link
The good old barcode can no longer keep up with the growing demands for greater product information transparency, traceability, and authentication.
Therefore industry has identified 2d barcodes as the logical successor which can meet both supply chain needs and evolving consumer requirements.
Industry has set a date to make the transition to accepting 2D barcodes at point-of-sale – referred to as Sunrise 2027.