GS1 Digital Link gives your products online capabilities

Upgrade your existing GS1 identities with the new GS1 standard Digital Link and provide richer product information and personalised services for your partners and customers

The new Digital Link empowers all GS1 Standards

Adds a URL to your existing GS1 Identities

The new GS1 Digital Link provides a global standardized URL syntax to provide and share any product information within your organization, with your partners and  with your consumers

Powerful product content classification

Digital Link provides “Link Types” which help categorise information about your products e.g. Ingredients Information or Quick Start Guide

Dynamic information flow

The GS1 Digital Link allows your users, in conjunction with the proper resolving service, to access the right product information at the right time in the right language

Read our Digital Link Whitepaper and dive right into the details!

How can GS1 Digital Link help my business?

With the new GS1 Digital Link, GoodsTag turns any physical product into a unique communication channel – for brands, manufacturers and retailers – and connects your company with every single consumer.

With the GoodsTag Smart Products platform, you can provide the right product information & services to the right person at the right moment. Together with your partners and customers you can make your product part of a smart and sustainable ecosystem.

Collect manufacturing and supply chain data on batch and item level and gain real time transparency for you and your consumers

GS1 Digital Link benefits at a glance

Personalised Consumer Experiences

Each GS1 Digital Link can link to multiple product specific experiences and local services automatically, making products a new D2C communication channel

Increased Customer Loyalty

A single scan provides consumers all the information they expect and need. This increases trust and loyalty towards your brand

Optimised B2B processes

With GS1 Digital Link, data and processes between manufacturing, logistics and retail are dynamically linked making innovative digital solutions possible.

More packaging space

GS1 Digital Link enables you to replace information cluttering up the packaging with a QR code linking to the information online

Circular Economy Enabler

Generate and/or collect all traceability information about the product, components or ingredients and provide the specific data-sets to the specific user group – B2B2C2B

GDPR compliant engagement data and analytics

Each scan and request produces engagement data providing engagement insights about your products and consumers

Discover the GS1 Digital Link opportunities for your company!

Be prepared for Sunrise 2027 migration to 2D barcodes with GS1 Digital Link

The good old barcode can no longer keep up with the growing demands for greater product information transparency, traceability, and authentication.

Therefore industry has identified 2d barcodes as the logical successor which can meet both supply chain needs and evolving consumer requirements.

Industry has set a date to make the transition to accepting 2D barcodes at point-of-sale – referred to as Sunrise 2027.

GS1 Digital Link & Digital Product Pass

In March 2022 the European Commission proposed the Digital Product Pass regulation under the framework of the EU Green Deal.

Using GS1 Digital Link and GoodsTag Digital Twin technologies you will be best placed to be fully compliant with the upcoming regulation:

Internationally recognised unique identifiers for products, operators and facilities

Information based on an open standard, developed with an interoperable format, and obligated to be machine-readable, structured, and searchable

Follow the tracing of the actors and manufacturing facilities related to that product

Facilitate the verification of product compliance

How can I get started?

Contact us and let’s talk about how GS1 Digital Link can future proof your products!