At the international conference on counterfeit products and product security “Global Brand Protection Innovation Programme”, the partnership of All4Labels Global Packaging Group presents a cloud-based solution for the protection of production processes for global brands.
The presentation focuses on the ‘Smart Product Services Platform’ currently in use at Victorinox Travel Gear – the Victorinox division for luxury luggage. From 2017 on, the creators of the legendary Swiss army knife will update the production processes of the ‘Travel Gear’ range to add a unique digital identity to all products in the form of a smart NFC label. This label makes it possible for anyone with a conventional smartphone, anywhere in the world, to identify, and authenticate each individual product as an original.
With this NFC-based digital ID solution for product authentication, Victorinox stands as an innovation leader in brand protection, product service and customer value.
As production and distribution processes become globalized, product and trademark protection is becoming a key challenge for brands in almost all industry sectors. Worldwide, brands lose an estimated 500 billion Euros each year due to counterfeit or unlicensed goods – and this number is increasing. This cloud-based solution allows brands like Victorinox to protect their brand identity throughout the distribution process, and beyond that, into product usage and recycling.
“The NFC solution fulfills all requirements to combat product piracy – for us, and for our customers. Now, thanks to source-tagging from the very first production stages of our luggage, anyone can use their smartphone to easily and unequivocally authenticate each individual product. This is of great importance for our reputation with both our sales partners and our customers,” says Carsten Kulcke, CEO of Victorinox Travel Gear.
Trademark protection is just the beginning – Victorinox stands for functionality and reliability, and Travel Gear is already planning further smart services using the NFC technology. “The platform, which forms the foundation of the solution, was quick and stable to deploy. It is easily scalable, and offers a range of exciting opportunities for implementing innovative digital product services for our global network of retail partners and our customers,” adds Carsten Kulcke.
The wide range of applications for NFC tags is facilitated largely by the fact that almost every modern smartphone already contains an NFC sensor. Currently, it is estimated that more than a billion NFC-enabled smartphones are in use. In 2018, two out of three smartphones are expected to be NFC-enabled.
“The combination of smart NFC labels from All4Labels with the cutting-edge chip technology from NXP opens a new chapter in the relationship between brands and consumers. Global product authentication and unique digital product IDs form the basis for numerous new mobile use cases for brands and retailers, and for customer communication. These use cases range from real time, personalized product information – both pre- and post-sale – to exclusive customer support or simple, user-friendly reorder services. These services are just a few examples — but all of these possibilities can be unlocked only by connecting directly with the original tagged product,” says CEO Adrian Tippenhauer, from All4Labels. Oliver Schwarz von GoodsTag adds: “Digitally authorized branded products will become a media and service gateway for a direct, personal, and authentic customer dialog.”
Showcase for global brand protection and smart product services at the Global Brand Protection Innovation Programs in Frankfurt
The Global Brand Protection Innovation Programme is a platform where international experts present a comprehensive overview of the latest strategies in the fight against counterfeit products, as well as new developments in labelling and authentication, and track-and-trace technology for global brand protection. The conference expects more than 100 key figures and representatives from over 50 industry sectors to attend. This prestigious conference on March 30-31 is the ideal setting for the All4Labels partnership to present its NFC-based brand protection solution for Victorinox – for the first time before an international trade audience.
Print-quality, royalty free images: https://www.goodstag.com/news/
About Victorinox Travel Gear AG
Victorinox entered the international travel-gear market in 1999 with the American TRG Group as the licensee. As part of the company’s commitment to strengthen and expand its travel-gear business, Victorinox took over full responsibility for its travel-gear product division in August 2014 and established the new business unit, Victorinox Travel Gear AG, based at its headquarters in Switzerland.
The Victorinox Travel Gear collections include a large range of luggage, business cases, lifestyle bags, backpacks, travel accessories, and personal leather goods. Each piece is designed to handle the heavy demands of intensive travel and stands out for its highly developed technology, functionality, and durability. https://www.victorinox.com/travelgear
Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Watches, Travel Gear, Apparel and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler’s business in 1884 and, a few years later, designed the legendary ‘Original Swiss Army Knife’. www.victorinox.com
GoodsTAG GmbH, based in Berlin, provides software-as-a-service (SaaS) for global ID- and product relationship management. Their ‘Smart Product Services Platform’ offers brands, premium manufacturers, and their partners efficient integration and global implementation of mobile product services across the entire product lifecycle. With GoodsTAG, a product becomes a unique and authentic customer experience. The platform allows precise and secure control over the digital serialization of products during the production process, as well as easily configurable and mobile applications and services for product and marketing managers, retailers, and consumers. www.goodstag.com
NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better, and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security and privacy, and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 31,000 employees in more than 33 countries and posted revenue of $9.5 billion in 2016. Find out more at www.nxp.com.
All4Labels is one of the world’s leading manufacturers of adhesive labels and flexible packaging. Approximately 3,000 employees currently create state-of-the-art packaging solutions at 27 locations. The RAKO Group, member of All4Labels, is a leader in security and identification technologies, such as security holograms, RFID labels, and security systems. The combination of labelling and RFID technology makes RAKO a unique provider of integrated, intelligent product identification and product tracking solutions along the entire value chain in the industrial and consumer goods sectors. www.rako-group.com / www.all4labels.com