Benefits for Consumers
Smart products open up new horizons for customer engagement. The key to success is adding tangible value to the customer experience, and this is enabled by the verifiable uniqueness of an individual item and its digital reference identity on the web. Clear value, which can be as simple as ease-of-use, offsets any consumer doubt about possibly ‘invasive’ technology. From contextual content delivery and product quality information to personalized product touch services of any kind, smart products can truly revolutionize customer/brand interaction.