GoodsTag becomes a member of the international NFC Forum – the world’s leading industry body for Near Field Communication
November 8, 2017 – Together with 14 other companies, including Nike, Avery Dennison RFID, and CISC Semiconductor, GoodsTag has joined the ranks of the international NFC Forum. The forum was founded in 2004 as a global industry association and has its headquarters in Wakefield, USA. The forum counts 150 companies as its members. Its goal is to promote awareness of NFC technology, increase its usage, develop specifications, and ensure its interoperability between devices and services.
“The new member companies come from a wide variety of industries. They include both established companies and new startups, operate in a wide range of markets, and offer a rich portfolio of products and services,” says Paula Hunter, Managing Director of the NFC Forum. “This generous variety reflects the versatility of NFC technology, lays strong foundations for innovation, and demonstrates the growing importance of the NFC ecosystem.”
“We are very much looking forward to talking and cooperating with other members of the NFC Forum as it is the leading industry association in the field of NFC,” said Oliver Schwarz, CEO of GoodsTag. “Near field communication is the foundation of our business and so we are keen on promoting this innovative technology and help drive the development of industry standards.”
Henkel Adhesive Technologies chooses GoodsTag to launch world’s largest NFC pilot project in the cosmetics industry
Düsseldorf, 7. November 2017 – Henkel Adhesive Technologies, the global market leader in adhesives, extends its smart packaging initiatives with an NFC pilot project for its #SimplySmarter product line. The project is built on GoodsTag’s Smart Product Services Platform.
‘Indola,’ Henkel’s professional hair care brand, has added NFC tags to three of its styling brands. With these tags, the brand hopes to connect with Indola hair stylists and inspire their daily work with new ideas.
When a professional hairstylist touches one of the Indola #SimplySmarter products with an NFC- enabled smartphone, the stylist is forwarded directly to a dedicated landing page, which shows product information, video tutorials, testimonials, and a curated, up to date, Instagram wall.
Smart Packaging is one of the strategic innovations of Henkel Adhesive Technologies. For the launch of the Indola hair care line, Henkel has collaborated with All4Labels, the world’s leading label maker, and GoodsTag, an enterprise solution for Smart Product Services, to encode and digitally connect NFC tags to its product lines.
GoodsTag voted among “Top 50 start-ups that will change the future of retail”
April 20, 2017 – With the special issue “Digital Commerce 2017,” the start-up magazine Berlin Valley and the leading German retail magazine Der Handel voted GoodsTag as one of 50 start-ups that will shape the future of retail.
The selection was made by a high-caliber jury of investors, founders, retailers, journalists and digitization experts, amongst them Steffi Czerny (Managing Director, DLD), John Gerosa (Director Retail and Performance, Google), Thomas Harms (Managing Partner Consumer Products and
Retail, EY), Florian Heinemann (Partner, Project A), and Stefan Wenzel (CEO, Ebay Germany). The magazine was published on August 3, 2017, with a circulation of 120,000 copies.
GoodsTag Logistics Consortium receives unanimous BMWi committee recommendation for participation in the Smart Service World 2 (SSWII)
April 11, 2017 – GoodsTag applied for participation at the Smart Service World 2 with the SMile project draft (Smart Last-Mile Logistics in urban and rural areas). Today, the GoodsTag consortium received the unanimous recommendation of the Federal Ministry of Economics and will now apply for funding.
Alongside consortium leader Goodstag, project partners include HPI, GS1 Germany, the University of Leipzig, and Parcelbox. The SMile project seeks to use innovative crowd logistics and sharing concepts to enable flexible and customer-friendly last-mile delivery processing.
The technology program ‘Smart Service World II – New Application Areas for Digital Services and Platforms’ is part of the Digitalisation Action Program of the BMWi. It was presented in November 2016 at the high-level conference ‘Digital Transformation.’ The Smart Service World II extends the current technology program ‘Smart Service World – Internet based services for the economy’ with previously underrepresented application fields. The technology program runs from 2017 to 2021 and is funded by the BMWi with up to 50 million euros.
For 2017’s K5 conference, the magazine Berlin Valley will invite GoodsTag and four other startups to present their solutions for the future of commerce
Berlin, 22. und 23.Juni 2017 – As the leading annual event for the future of commerce, the K5 Future Retail Conference brings together more than 3,000 entrepreneurs, creators, and top decision-makers from e-commerce and the digital retail scene. Since 2011, the K5 Conference has been a meeting point for ambitious retailers, brands, and manufacturers dedicated to growth, innovation, and future trends. It provides unique opportunities for inspiration, networking, and for exchanging ideas, and promotes lasting connections between sales representatives, dealers, service providers, and interested parties.
AIPIA 2016: All4Labels and GoodsTag win Heineken Innovation Pitch at the AIPIA
November 15, 2016 – At this year’s AIPIA, the beverage company Heineken conducted a pitch event for groundbreaking innovations in emotional customer engagement. Together with the event’s organisers, the Active & Intelligent Packaging Industry Association from the Netherlands, Heineken selected a shortlist of entries from a large number of submitted projects. The vote for the final winner was cast by the public.
With 44% of the total vote from the public jury, and with a considerable lead over the other four shortlist candidates, the clear winner is the ‘Tap and Match Smart Lightening Bottle’. The project concept is based around an All4Labels’ LED-tag, which is integrated into the bottle label. The label lights up in a specific pattern when tapped by an NFC-capable smartphone.
Projects like this allow Heineken to create fun community activations and strengthen customer loyalty. For example, bottles with labels that have with the same LED pattern can be connected via the GoodsTag platform, and the bottle owners can receive as an unusual real-life, combinable, incentives. for their ‘owners’. This ‘match-making’ can be displayed on screens in an event space, in a club, or at a party, and the interaction offers numerous options for related marketing activities through the playful connection of real and digital interactions between two people.
The solution described above is made possible by the SPSP from GoodsTag.
AIPIA, the world’s only specialist conference for smart packaging, is dedicated to the topics aboutof technologies, innovations, and trends in the field of active and intelligent packaging. It is organized annually by the Active & Intelligent Packaging Industry Association.
GoodsTag exhibits at the EuroShop 2017 – the world’s largest retail trade fair
Berlin/Hamburg/Frankfurt, 30th March 2017 – At the EuroShop in Düsseldorf (March 5-9), GoodsTag presented a range of ‘Smart Product Services’ in association with numerous partners.
At the booth of All4Labels, the company presented IoT solutions built on the GoodsTag Smart Product Services Platform:
- Global Smart Label Production Solution (NFC, RFID, 2D Print)
- Retail Inventory Cloud Solution with RFID
- Retail Theft Protection Cloud Solution with RFID
- Global Brand Protection Cloud Solution with NFC/QR Code
At the booth of Computer OED Trading GmbH (COT), GoodsTag presented the following solutions:
- Retail Inventory Cloud Solution with RFID
- Retail Theft Protection Cloud Solution with RFID
EuroShop is the world’s leading retail trade fair and the most important event worldwide for investment in the retail sector. In 18 halls and over 127,000 square metres of net exhibition space, over 113,000 visitors visited around 2,400 exhibitors to examine the trends and developments that are shaping both the present and the future of retail.
Victorinox Travel Gear implements digital solution for global brand protection with All4Labels, GoodsTag, and NXP
Berlin/Hamburg/Frankfurt, 30th March 2017 – At the international conference on counterfeit products and product security “Global Brand Protection Innovation Programme”, the partnership of All4Labels Global Packaging Group presents a cloud-based solution for the protection of production processes for global brands.
The presentation focuses on the ‘Smart Product Services Platform’ currently in use at Victorinox Travel Gear – the Victorinox division for luxury luggage. From 2017 on, the creators of the legendary Swiss army knife will update the production processes of the ‘Travel Gear’ range to add a unique digital identity … more
“Flying Inventory by drone” at CeBIT 2016, powered by the GoodsTag “Smart Product Services Platform”
Hanover/Berlin, 10.03.2016 – Self-piloting drones that fly autonomously around warehouses and supermarkets, using modern RFID sensor technology to inventory huge stocks of goods within minutes and detect the required article with pinpoint accuracy – futuristic science fantasy? No, the down-to-earth objective of a practical research project conducted by the Fraunhofer Institute Dortmund in collaboration with partners from industry, science and logistics. … more