With Amazon Go on the rise, all brands should be designing their own in-store solutions for maximized customer convenience. Retail managers and staff are already discovering how smart product services can help them manage inventory and stock levels, track items, control theft, and introduce completely new models of customer interaction. Smart product tags are the driving force bringing the online and ‘real life’ shopping experiences together.
Once products have a unique DRI, and each individual product is connected directly with your inventory system, you have a solid foundation for connecting other systems, from EAS (Electronic Article Surveillance) to ERP (Enterprise Relationship Planning). From theft protection to customer self-check-out, the benefits speak for themselves.
Doing inventory is hardly a highlight for retail staff. And manual inventory is time-consuming and error prone. Fortunately, it is also a thing of the past. Smart tags mean that inventory can be tracked and counted continuously and automatically — always up-to-date, with dramatically increased accuracy. Expect a 50-90% improvement in process efficiency.
Most modern brands also operate an online store. A significant customer benefit here is the buy-online, try on and pick-up-in-store model — particularly relevant to the apparel industry Smart products mean you can continuously monitor in-store stock levels, and pass on this item-level data to the online store. So online stock counts are always accurate, and your customers can depend on a satisfying purchase experience.
Omnichannel fulfillment is the ability to fulfill an order from anywhere at any time. And our Digital Reference Identity (DRI) for each individual product is the key to enabling this. Online order from Brussels, but your logistics center is in Germany? If your flagship store in Brussels also has the item, you can ship from there — assuming your retail network is turned on. In-store customer needs a different size? Again, if your inventory is equipped with smart tags, you know where the item is — the customer can purchase in-store and you fulfill the order by delivery. Total item visibility maximizes customer satisfaction.
