Connect to Your Customers, Partners, and Retailers
In a world where eCommerce giants such as Amazon stand between brand and consumer, smart brand owners are looking for ways to connect to their customers directly. One half of the answer is the ubiquitous smartphone — currently, it is estimated that more than a billion NFC-enabled smartphones are in use. In 2018, two out of three smartphones are expected to be NFC-enabled. The other half is the digital product tag. Together, these two elements form an always-on, real time communication gateway — the interface between the analog and the digital brand experience.
“The solution fulfills all requirements to combat product piracy. Now, anyone can use their smartphone to easily and unequivocally authenticate each individual product. This is of great importance for our reputation with both our sales partners and our customers.”
Carsten Kulcke, CEO, Victorinox Travel Gear